Sabre announced an extended and enhanced agreement with Indonesia’s Lion Air Group, to enable its airlines to make the most of every seat by increasing its ancillary revenue capabilities, and to improve its performance with new technology. Lion Air Group and Sabre have a long-standing relationship with the carrier already using Sabre’s SabreSonic Customer Sales and Service (CSS) as well as a suite of crew management, operations, and scheduling solutions to help optimize daily functions, reduce costs and plan strategically across the Lion Air group, which also includes Batik Air Indonesia, Wings, Malindo Air and Thai Lion Mentari. The group also distributes its inventory globally through Sabre’s GDS platform.
The Jakarta-headquartered airline group, the market leader in Indonesia, which flies to destinations across Asia Pacific, is adding to its technological toolkit with an extra set of omni-channel tools from Sabre. Additional ancillary revenue optimisation solutions will provide end-to-end capabilities to easily create, and market ancillary offers across all channels, including differentiated seat price, and facilitating the payment and delivery of ancillary services across the airline group. This will provide significant opportunities to increase revenues through the sale of ancillary services via partner carriers, as well as enabling Lion Air Group to sell supplementary ancillaries at check in. The group will also be able to create unique ancillary inclusions, selling and price points for each of its brands. Sabre technology will also provide Advance Shopping capabilities, for more accurate shopping results, and enable self-service features complementing the Automated Exchange and Refund capabilities, as well as the automation required to reaccommodate ancillaries to the new flights after a disruption.
Lion Air Group will also be using Sabre’s Digital Workspace to enable faster processing of passenger requests on-the-go, including using its tablet version to provide personalised customer service remotely away from a traditional check-in, gate desk, or workstation. Digital Workspace reduces user training, improves productivity and reduces errors. In addition, the Group will use Sabre Digital Connect, a comprehensive, micro-services enabled API Hub, to power eCommerce capabilities. Finally, a series of revenue integrity management tools to aid in the drive for additional revenue by detecting and optimising less profitable bookings in real time in order to improve each aircraft’s load factor.