Asian Aviation Editor Matt Driskill is In Conversation with Conrad Clifford, the new Deputy Director General of the International Air Transport Association (IATA) on the current state of the aviation industry and its efforts to deal with and recover from the COVID-19 pandemic and the industry’s efforts to improve its environmental record. In his new role, Clifford will lead IATA’s global advocacy efforts. He will also oversee a strong and coordinated regional presence for IATA to serve its members through its five regional vice presidents, who will report to Clifford. As head of the Asia-Pacific region, Clifford oversaw the 26 countries that make up the Asia-Pacific region, developing IATA’s partnerships to enable IATA’s global standards and global perspective to deliver maximum value to the safe, sustainable and profitable development of aviation. He offers a unique perspective with over 30 years of experience with both airlines and suppliers. Previously, he held the position of the Acting Managing Director of Antrak Air Ghana, CEO for Monarch Group, Vice President of the UK and Ireland for Emirates Airlines and CEO of Virgin Nigeria Airways. He holds a MBA (Hons) from Durham University UK and a MA (Hons) in Oriental Studies from Cambridge University, Corpus Christi College. Conrad is currently on the Advisory Board of the Singapore Aviation Academy and the Board of the Air Traffic Management Research Institute – an institute jointly established by the Civil Aviation Authority of Singapore and Nanyang Technical University. Clifford has lived in Ghana, Hong Kong, Nigeria, South Korea, Taiwan, Thailand and the UAE. He speaks English and conversational Mandarin.