RECARO Aircraft Seating (China) Co., Ltd. (RECARO) received the 2023-2024 Best Seat Supplier Award from Japan Airlines (JAL) for their after-sales support and their embodiment of the Japanese service culture of “Omotenashi”. A term originating from traditional Japanese tea ceremonies, which describes the concepts of hospitality and mindfulness. Usage of the term gained international awareness after the 2020 Summer Olympics in Tokyo and has since become a service industry benchmark.
JAL created this award for the seat manufacturers for the first time in recognition of good customer services. JAL has been widely recognised for their multiple SKYTRAX awards for consecutive years, including Best Economy Class Seat. As a long-term Economy Class seating supplier for JAL, receiving this prestigious award is a first for RECARO and a testament to the value they place on customer satisfaction.
“Excellence is a core value at RECARO, and being recognised for our outstanding service by an airline partner like JAL is a great honour for us,” said Mark Hiller, CEO of RECARO Aircraft Seating and RECARO Holding. “This award emphasises the importance we place on building trust with our customers and delivering award-winning services.”
“The entire RECARO team is incredibly proud to receive this outstanding best supplier award,” said Irene Tan, General Manager at RECARO Aircraft Seating (China) Co., Ltd.. “I feel deeply honoured for the team and their dedication to support JAL according to our RECARO brand DNA ‘feel performance’. Thank you Japan Airlines for this wonderful token of appreciation.”
“Japan Airlines wants to express its recognition and appreciation for the remarkable capabilities of RECARO. Despite disruptions in the supply chain and challenges in maintaining a healthy supply system, a high level of performance has been maintained. The excellent and sustainable practices have significantly contributed to our success and the comfort of our passengers, and we highly value the partnership. We are grateful for RECARO’s continued commitment to excellence and support in maintaining JAL’s reputation as a world-class airline. To continue being successful in the future, we look forward to sustainable improvements in quality and services,” said Kojiro Yamashita, Vice President of Procurement, Japan Airlines.
Japan Airlines, a leading global airline, is renowned for their excellent service, winning consecutive SKYTRAX Awards for Economy Class seating. Serving over 380 destinations, JAL is recognized as a 5-Star and World Class Airline, committed to passenger satisfaction.
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