World Economic Forum, GenZero launch APAC SAF initiative

The World Economic Forum (WEF), in collaboration with GenZero, announced the launch of Green Fuel Forward, a new initiative designed to scale demand for Sustainable Aviation Fuels (SAF) in the Asia-Pacific (APAC) region.

Announced during the GenZero Climate Summit 2025, Green Fuel Forward seeks to build capacity on aviation decarbonisation and catalyse demand for SAF, ultimately contributing to scaling up production facilities in the region. This supports global aviation decarbonisation efforts such as the International Civil Aviation Organisation’s vision for a 5% reduction in the carbon intensity of jet fuel by 2030, while driving innovation and commercialisation of innovative and emerging SAF production technologies.

Green Fuel Forward aims to unite airlines, logistics providers, and corporates operating in APAC under one shared mission: to boost demand for SAF. Organisations who have already agreed to participating in Green Fuel Forward include Air New Zealand, American Express Global Business Travel, Berge Bulk, Boeing, Chooose, Climate Impact X, DBS Bank, DHL, International Energy Agency (IEA), Mizuho, Neste, Qantas Group, Roundtable on Sustainable Biomaterials, Singapore Airlines, Temasek, UOB.

Activities in Green Fuel Forward’s pipeline to spur demand for SAF include workshops and practical guidance tools to help organisations navigate key topics such as environmental integrity, book-and-claim systems, and reporting practices for SAF and SAF certificates (SAFc). Green Fuel Forward participants will also have the opportunity to learn how to undertake a test purchase of SAF and/or SAFc in compliance with competition law, as a hands-on exercise.

Laia Barbarà, Head of Climate Strategy, World Economic Forum, said: “We are thrilled to expand the World Economic Forum’s aviation decarbonisation efforts by creating a targeted program to unlock Asia-Pacific’s immense potential. Green Fuel Forward will complement our well-established and ongoing Airports of Tomorrow and First Movers Coalition activities, increasing knowledge sharing, empowering organisations to procure SAF and creating additional networking opportunities for our local partners and stakeholders.”

Asia-Pacific is a prime market for scaling SAF due to its rapidly growing aviation sector, abundant feedstock resources for green fuel production, and increasingly favourable government and industry support. Singapore, Australia and Japan are among the regional countries implementing supportive policy initiatives to encourage faster decarbonisation in the aviation sector. Examples include Singapore’s Sustainable Air Hub Blueprint. It is important to leverage this emerging regulatory environment as well as the purchasing power of private sector organisations to boost demand for SAF. This, in turn, will drive the supply of greener jet fuel while reducing carbon emissions and increasing energy security.

Frederick Teo, CEO, GenZero, said: “The Asia-Pacific region has a unique opportunity to lead in sustainable aviation fuels, but unlocking this potential requires stronger demand signals. Green Fuel Forward can provide the technical clarity and corporate commitment needed to scale SAF adoption by bringing together key industry players to drive the market forward. By mobilising corporates and airlines, we can create the certainty needed to spur innovation, scale production, and make lower-emission flights a reality.”

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