Sabre has signed a new distribution agreement with Bhutan Airlines (Tashi Air Pvt Ltd), marking the carrier’s debut on SabreMosaic Travel Marketplace. The deal will enable Bhutan Airlines to distribute its content to Sabre-connected travel agencies around the world, strengthening its visibility and access to key markets.
Often referred to as the ‘happiest country on earth,’ thanks to its unique philosophy of Gross National Happiness, Bhutan sits between China and India in the Eastern Himalayas. It is a growing destination for inbound tourism and outbound travel, with Bhutan Airlines playing a vital role in connecting the landlocked country with important regional hubs.
“We’re excited to open up access to our fares and offers through Sabre’s global network of travel agencies,” said Pema N Nadik, Chief Executive Officer, Bhutan Airlines. “Being part of Sabre’s marketplace will help us to broaden our market presence and serve more regional and international travelers. As Bhutan’s first private airline, we’re proud to take this next step in expanding our reach and enhancing connectivity for our passengers.”
Founded in 2011, Bhutan Airlines holds the distinction of being Bhutan’s first privately owned airline. The carrier currently serves key destinations across India, Thailand, and Nepal, with ambitious plans to expand its network to additional countries in Southeast Asia. This growth will provide greater travel flexibility for both Bhutanese residents and international tourists, further connecting the Kingdom to the region.
“Airlines of all sizes join Sabre’s global travel marketplace to effectively enhance their footprint across their target markets,” said Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales & Airline Distribution. “Bhutan Airlines’ participation adds to our growing, multi-source content ecosystem – ensuring our travel agency partners have access to more diverse content and helping travellers discover more choice and flexibility around the world.”
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