RECARO, B2L launch ‘upcycling’ programme

RECARO, a global leader in premium seating solutions, and BAG TO LIFE (B2L), expert in sustainable and aesthetic bags and accessories, announce their first joint cooperation. The collaboration results in premium upcycling products made from recycled aircraft seat material that combine functionality and attractive design. The first collection includes a backpack, a multifunctional bag, a laptop sleeve and a headphone case. Each product is made from recycled materials from airplane seats and is therefore put to good use. They are characterised by high material quality and creative design and set new standards for environmentally friendly lifestyle accessories. “We are delighted to be working with B2L. This cooperation enables us to transfer our expertise in high-quality seating materials into sustainable and innovative products. Together we are setting new standards for environmentally friendly design and functionality,” said Meike Bruhn, Director License Business at RECARO Holding. Kerstin Rank, Managing Director at B2L, adds: “The collaboration with RECARO is another exciting project within our core area, the creative upcycling of high-quality materials. By combining our design expertise with the characterful materials of RECARO, we create unique products that enrich our customers’ everyday lives and make a positive contribution to the environment at the same time.” The collection is now available from the official B2L and RECARO stores as well as selected sales partners. For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Kay Rolland at [email protected]