Plaza Premium Group’s Smart Traveller partners with HeyMax to expand loyalty connectivity

Plaza Premium Group (PPG) announced that its digital rewards platform, Smart Traveller, has partnered with Singapore-based loyalty and travel rewards platform HeyMax. The collaboration introduces a new conversion pathway between Max Miles and ST Points, enabling members in Singapore and Hong Kong greater flexibility in how they earn and use rewards. Max Miles can be converted to ST Points at a 1:1 ratio, with conversions available from as low as 1,000 Max Miles, giving members greater flexibility in how they earn and redeem across travel and lifestyle experiences. Simon Huang, Managing Director, Smart Traveller, said: “We see strong value in partnerships that enhance loyalty connectivity and create more meaningful engagement opportunities for members. This collaboration with HeyMax is aligned with our approach to building a stronger rewards network across Hong Kong, Singapore and beyond.” David B. Wang, Head of Loyalty Partnerships at HeyMax, said: “At HeyMax, we recognise that great travel experiences begin long before stepping on a flight. By bringing Smart Traveller’s lounge and airport benefits into our ecosystem, we are delivering a unique proposition that deepens our commitment to our users. This partnership elevates the end-to-end journey – so every traveller across Hong Kong, Singapore, and beyond can travel sooner, better, and smarter.” Beyond ecosystem expansion, the partnership delivers a clear member benefit: more choice. HeyMax users gain a new pathway to convert Max Miles into Smart Traveller points, unlocking access to Plaza Premium Group’s global network of airport lounges, dining, and travel services. For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Sally Passey at [email protected]