HK Express launches daily service to Kota Kinabalu

HK Express continues to expand its footprint in Malaysia by announcing a new daily direct route from Hong Kong to Kota Kinabalu (BKI), capital of Sabah, starting 27 November 2025. This marks the third Malaysian destination served by HK Express, following Penang and Kuala Lumpur (Subang). Kota Kinabalu offers a unique blend of nature, adventure, and vibrant culture — from bustling local markets and stunning sunset beaches to Mount Kinabalu, Malaysia’s highest peak, and world-renowned dive sites. Jeanette Mao, CEO of HK Express, said: “Malaysia has emerged as one of Asia’s most popular travel destinations, with a 20% year-on-year increase in tourist arrivals. Eased visa policies have particularly boosted visitors from Chinese Mainland. By adding Kota Kinabalu to our network, we are giving travellers more low-cost and convenient options to explore Malaysia’s unique charm.” With this new service, HK Express strengthens air connectivity between North Asia and Sabah, enabling more seamless travel across the region through Hong Kong — a key international aviation hub. Julinus Jeffery Jimit, CEO of Sabah Tourism Board, welcomed the move, saying: “We are honoured to have HK Express connect Sabah to Hong Kong. Travellers can now more easily experience Sabah’s UNESCO-listed Kinabalu Park, Sipadan Island, and eco-tourism attractions. This route supports both tourism and sustainable travel in our Naturally Inspiring destination.” To celebrate, HK Express is offering limited-time promotional fares starting from just HK$88 one-way (“Ultra Lite” fare with one small personal item), covering Kota Kinabalu, Kuala Lumpur (Subang), and Penang. Bookings are open from 11:00 AM on 14 July until 11:45 PM on 17 July 2025, for travel between: Kota Kinabalu (Sabah): 27 November 2025 – 28 March 2026 Kuala Lumpur (Subang): 1 August 2025 – 28 March 2026 Penang: 22 July 2025 – 28 March 2026 For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Kay Rolland at [email protected]