Emirates, Air China look to expand partnership

Emirates and Air China have signed a Memorandum of Understanding (MoU) to establish a strategic framework for expanding their existing reciprocal interline cooperation. The MoU was signed by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Yan Fei, Air China’s Senior Vice President, Chief Commercial Officer, accompanied by senior executives from both sides. Kazim said: “Our partnership with Air China commenced 26 years ago (July 1999) and since 2018 approximately, 18,000 Emirates customers have benefited from the expanded connectivity offered through our interline agreement. Building on this success, we’ve recently announced the launch of two new Chinese cities—Shenzhen and Hangzhou—which will strengthen our East Asia operations. Shenzhen will feature our best-in-class products, including our brand-new Premium Economy cabin. As we continue expanding our investments in Chinese mainland, we look forward to deepening our partnership with Air China to meet growing travel demand in this strategic market and create new pathways for travel and trade between China and the global community.” Yan Fei said: “Air China highly values the cooperation with Emirates. The signing of this memorandum is an important milestone for the deepening of the cooperation between the two sides. Air China continues to implement “Belt and Road Initiative”. By collaborating with Emirates, we will further expand our route network in China-UAE and global market and jointly promote global connectivity.” Under the MOU, Emirates and Air China will explore a reciprocal codeshare on select routes across each other’s networks. This would allow each airline to place its code on the other’s flights on China-UAE trunk routes as well as beyond Beijing and Dubai to an expanded list of points. Emirates and Air China will also develop a framework for cooperation across cargo operations and respective frequent flyer loyalty programme, enhancing their value proposition for both travellers and businesses. To further ensure seamless connectivity for customers, the two carriers will explore coordinating flight schedules or adjusting minimum connecting times. Once activated, customers of both airlines will benefit from a seamless booking process, single ticket itineraries and wider lounge access to new and exciting destinations. Etihad Airways and STARLUX Airlines sign codeshare (PHOTO: Etihad) Etihad Airways has signed a strategic codeshare agreement with Taipei-based STARLUX Airlines, expanding customer access to Northeast Asia and strengthening Abu Dhabi’s position as a gateway between East and West. The partnership enables Etihad customers to connect seamlessly to key Japanese cities including Nagoya, Sapporo, and Fukuoka via Taipei, whilst offering STARLUX passengers direct access to Etihad’s European network through Abu Dhabi. Etihad will launch daily flights between Abu Dhabi and Taipei on 7 September 2025, operated by Boeing 787 Dreamliner aircraft. The new route creates the foundation for the codeshare partnership, positioning Taipei as a gateway for Etihad’s expansion into Northeast Asia. Etihad customers booking through etihad.com and the airline’s mobile app will benefit from streamlined travel with single-ticket bookings, coordinated check-in processes, and automatic baggage transfers to final destinations across STARLUX’s Asia-Pacific network. The agreement also opens new pathways for STARLUX passengers to reach European destinations including Prague, Madrid, and Barcelona via Abu Dhabi, positioning the emirate as an attractive transit hub for Asian travellers bound for Europe. Both airlines will launch joint marketing initiatives in Taiwan and establish a reciprocal frequent flyer programme by year-end, allowing Etihad Guest members to earn and redeem miles across both networks. Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said: “This partnership with STARLUX Airlines opens new market opportunities in Northeast Asia, giving our customers access to Japan’s key business and leisure destinations through Taipei. STARLUX Airlines’ reputation for premium service aligns perfectly with our standards, and together we’re offering travellers more choice and convenience when connecting across three continents.” Simon Liu, Chief Strategy Officer of STARLUX Airlines, said: “Our partnership with Etihad Airways marks a significant milestone in STARLUX Airlines’ global expansion, laying the foundation for future European routes. As one of the Middle East’s leading carriers, Etihad is globally recognised for its innovation and premium service—values that strongly align with the STARLUX brand. By leveraging Abu Dhabi’s role as a major hub, this codeshare allows us to rapidly extend our network into Europe, offering passengers a wider range of travel options. We also look forward to deepening collaboration on mileage accrual and premium services to ensure an exceptional experience for customers.” For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Kay Rolland at [email protected]