Tigerair Philippines rebrands as Cebgo
Tigerair Philippines, the wholly owned subsidiary of Cebu Pacific (CEB), has rebranded as Cebgo.
Its new logo utilizes CEB colours, to further reflect the airline’s relationship with its parent company.
“The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further. Cebgo will continue to leverage on CEB’s distribution channels and network, and work together to serve more guests,” said Michael Ivan Shau, Cebgo President and CEO.
Starting this May, Cebgo crew has been conducting Fun Games onboard to unify the CEB group flight experience. Flight and ground crew will don Cebgo uniforms in a few months’ time.
Cebgo continues to operate flights Ninoy Aquino International Airport Terminal 4 and Clark International Airport. It flies to 16 destinations: Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban, Tagbilaran, and Hong Kong.
Since CEB’s acquisition of Cebgo in March 2014, CEB managed to quickly turn around its wholly owned subsidiary, narrowing its financial losses significantly. Cebgo has since then launched 10 new routes, offering more options for the traveling public.
In 2014, Cebgo carried 1.3 million domestic passengers, compared to 970,000 in 2013.