Thales, Airfree work on e-shopping with Singapore Airlines A350 fleet

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(PHOTO: Thales)

Through the Thales and Airfree partnership, Singapore Airlines is the first airline to offer live e-shopping onboard via KrisShop. Singapore Airlines customers now have access to the world’s largest seatback shopping experience at 30,000ft. The eShopping platform is seamlessly integrated with KrisShop offerings into one marketplace available on Singapore Airlines connected seatback inflight entertainment provided by Thales. Passengers can browse and purchase items from a single place with real time payment, wide range of offerings and attractive promotions. Passengers can shop from the comfort of their seat with multiple delivery options – to home or on their connecting or returning flight.

The digital onboard shopping marketplace eliminates the logistics, weight, and resources required to support traditional onboard shopping, while tremendously increasing passenger choice. With proprietary bandwidth optimization technology, the Airfree onboard hosted eShopping platform drastically reduces satellite data consumption compared to traditional platforms. This seatback shopping solution entered into service on June 28, 2021 and will be progressively rolled out on selected Singapore Airlines Airbus A350 aircraft.

“Thales is excited to continue the growth of its partnership with Singapore Airlines and KrisShop through innovations that extend the benefits of the open AVANT in-flight entertainment platform by connecting with a robust network of digital partners such as Airfree – unlocking significant value from their IFE investment. Our airline partners and their passengers expect more from their inflight entertainment system and Thales is working diligently to deliver on these expectations, and more,” said Cedric Rhoads, vice president, Product Policy, Thales InFlyt Experience.

“E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA. This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us. This is part of our unwavering commitment to continuously innovate and enhance our product and service offerings, and augment the travel experience for our customers,” said  Yeoh Phee Teik, senior vice president Customer Experience, Singapore Airlines.

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