Singapore’s Changi Airport prepares special offers for Chinese passengers when air traffic returns

Once international borders open, airport hopes to bring in new shoppers for airport retailers hurt by COVID-19 pandemic

Singapore's Changi Airport. (PHOTO: Shutterstock)

Singapore’s award-winning Changi Airport is contacting retail tenants at its various terminals to gauge their interest in a special shopping plan directed at Chinese travellers to help the retailers recover from the COVID-19 pandemic that has killed more than 250,000 globally and all but shut down commercial passenger aviation.

Changi Airport Group (CAG) told the retailers in an email that it is planning to launch a digital membership programme tailored for Chinese travellers, currently under the working name of Changi Fuli Card, that will be sold to Chinese travellers for between S$6-S$12 (US$4.24-US$8.47) with the total package incorporating Changi Airport shopping benefits, Jewel attractions, Singapore city tours and a SIM card valued at more than S$400 (US$282.42).

Changi Airport Group wants to entice Chinese passengers to spend more when international borders start to open. (PHOTO: CAG)

“The objective is to entice Chinese travellers with an attractive package pre-trip and because customers have to pay for it, we believe that it will lead to a higher conversion rate. When customers purchase this programme, we will also be able to know these customers before they arrive so that we can re-target them again with shopping deals.  The distribution channels for the programme will be via four major Chinese airlines, C-trip and WeChat media buys,” Changi Airport Group told the retailers.

CAG told retailers it was targeting to sell 100,000 Changi Fuli cards within 12 months from launch, but will roll out the offer in phases with the launch phase consisting of 50,000 cards.

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