Singapore Airlines says demand robust

Marriott International And Singapore Airlines deepen partnership

(PHOTO: Singapore Airlines) November 2023, strong passenger demand heading into the year-end peak travel season saw the Singapore Airlines (SIA) Group post robust load factors across all route regions.

The group’s passenger traffic grew 17.6% compared to last year, outpacing capacity expansion of 15.1%. Consequently, the group’s passenger load factor (PLF) saw an uptick of 1.9 percentage points year-on-year to reach 87.8%, with SIA and Scoot posting monthly PLFs of 86.9% and 90.8% respectively. The two airlines carried a combined total of 3.1 million passengers during the month, 28.6% higher than a year before.

Cargo operations posted a load factor of 57.9%, or 1.9 percentage points higher year-on-year. Major retail holidays such as Black Friday and Single’s Day led to increased e-commerce flows, contributing to a rise in cargo loads by 5.8% year-on-year. This outpaced the capacity expansion of 2.2% from a year ago.

During the month, SIA resumed services to Chongqing. At the end of November 2023, the Group’s passenger network covered 119 destinations in 35 countries and territories. SIA served 74 destinations, while Scoot served 68 destinations. The cargo network comprised 124 destinations in 37 countries and territories.

SIA deepens partnership with Marriott
Marriott International and Singapore Airlines (SIA) today announced the strengthening of their strategic partnership, which provides members of Marriott Bonvoy, Marriott International’s travel programme, and KrisFlyer, the SIA Group’s lifestyle rewards programme, with more ways to maximise their benefits.

Eligible members of the two programmes may receive a status match and take advantage of an accelerated pathway to obtain a higher elite status. The expansion of this collaboration is in addition to the two-way points and miles transfer benefits for members of both programmes that was announced in January 2023, and allows them to convert their Marriott Bonvoy points into KrisFlyer miles and vice versa.

John Toomey, Chief Sales and Marketing Officer, Asia Pacific excluding China, Marriott International, said: “We are thrilled to announce the expansion of our collaboration with Singapore Airlines, providing members with added value to make the most of their travels and enjoy exclusive benefits across Marriott Bonvoy’s extensive global network of nearly 8,700 hotels and resorts spanning over 30 distinct brands. This is a significant milestone that not only marks the extension of our global airline programme but also reaffirms our commitment to continuously enhance our approach to customer loyalty.”

Dai Haoyu, Acting Senior Vice President Marketing Planning, Singapore Airlines, said: “Strengthening our partnership with Marriott allows KrisFlyer members to unlock even greater benefits, while enjoying more ways to earn and redeem their points and miles. This comes at an opportune time amid the strong demand for international travel. With this enhancement, our members can look forward to better value, as well as more accrual and redemption opportunities that match their evolving lifestyle interests.”

Details of the enhanced benefits include:

  • Status Match: Members will be able to enjoy elite status match according to the elite tiers of both programmes. Solitaire PPS Club, PPS Club, and KrisFlyer Elite Gold members will receive a status match to Marriott Bonvoy Gold, while Marriott Bonvoy Platinum, Titanium, and Ambassador members will receive a status match to the KrisFlyer Elite Silver tier.
  • Marriott Bonvoy Elite status benefits may include room upgrades, late check-outs, bonus points, welcome gifts, and more. KrisFlyer Elite status benefits may include bonus miles, complimentary seat selection for customers flying with Singapore Airlines, complimentary lounge access, priority check-in and boarding, additional baggage allowance, and more.
  • Accelerated Pathways to Higher Membership Tiers: Eligible Marriott Bonvoy members can accelerate the upgrade of their KrisFlyer membership to higher tiers by completing as few as two to four flights with SIA within a six-month period. Similarly, eligible KrisFlyer members can achieve accelerated status match with Marriott Bonvoy by staying three to 10 nights at any participating Marriott Bonvoy portfolio of hotels, within a span of six months.
  • Access to Exclusive Promotions: Marriott Bonvoy and KrisFlyer will periodically launch exclusive campaigns where members can earn both miles and points through their hotel stay and flights. More details will be announced in due course.


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