Singapore Airlines (SIA) recently launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social media platforms. Titled “Welcome to World Class”, the airline said the campaign reflects its “commitment to deliver an exceptional customer experience across the end-to-end travel journey”.
The 90-second campaign video highlights SIA’s cabin crew and their varied and personal experiences with people and cultures from around the world. The inimitable connection that they have with the airline’s customers, along with their distinctive combination of empathy and confidence, enable SIA to deliver its world-class in-flight service on a daily basis.
Lee Lik Hsin, executive vice president commercial, Singapore Airlines, said: “At Singapore Airlines, service excellence is deeply ingrained in our DNA and our customers are at the heart of everything we do. This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey. Our award-winning cabin crew are central to this promise, with their rich and diverse experiences, as well as their dedication to customer service, having a positive impact on everyone around them.”
Directed by filmmaker Liz Murphy, the video was filmed in Singapore, Auckland, Barcelona, Mumbai and Shanghai. The airline conducted in-depth research to measure its global brand perception, and used the findings to create a campaign that aims to resonate with customers around the world. The new branding can be seen at: .
SIA also announced it has rolled out complimentary unlimited in-flight Wi-Fi for all Business Class customers, as well as its PPS Club members and PPS Club supplementary card holders. In addition, KrisFlyer members now enjoy free three-hour Wi-Fi plans when travelling in Premium Economy Class and free two-hour Wi-Fi plans when travelling in Economy Class.
Customers who are not KrisFlyer members, and members who may have consumed their complimentary plans, can buy airtime from US$3.99 for one hour, US$8.99 for three hours, and US$15.99 for the entire flight.
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