SIA says pax traffic boosted by LNY

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(PHOTO: Singapore Airlines)

MRO DubaiIn February 2024, passenger demand was boosted by the Lunar New Year holiday season across much of Asia. As a result, the Singapore Airlines (SIA) Group passenger traffic grew by 20.4% from a year ago, in-line with the capacity increase of 20.7% for the same period.

Group passenger load factor (PLF) came in at 86.3%, with SIA and Scoot posting monthly PLFs of 84.5% and 92.6% respectively. The two airlines carried a combined 3.1 million passengers during the month, up 28.2% from a year before.

Cargo carriage increased by 12.9% year-on-year, on the back of stronger e-commerce flows. This outpaced the capacity expansion of 7.4% from a year before. Consequently, load factors came in at 56.7%, 2.7 percentage points higher.

At the end of February 2024, the Group’s passenger network covered 121 destinations in 35 countries and territories. SIA served 76 destinations, while Scoot served 67 destinations. The cargo network comprised 126 destinations in 37 countries and territories.

SIA upgrades Premium Economy dining

Singapore Airlines unveiled its revamped Premium Economy Class in-flight experience, which includes an improved and expanded selection of food and beverage options, as well as a new amenity kit. These will be available on flights from 31 March 2024.

Premium Economy Class customers will now be offered a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. They can peruse a hard copy menu card that lists the wide variety of meal, snack, and beverage options that are available on their flight. Their selected meals will be served in elegant custom-made porcelain Premium Economy Class serviceware.

On flights that are at least seven hours long, an all-new Out of the Woods amenity kit, designed exclusively for Premium Economy Class customers, will also be available.

These mark the first comprehensive revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was introduced in 2015, allowing the Airline to continue delivering a distinctive level of service to customers.

Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “Since its introduction in 2015, Premium Economy Class has become popular with our customers. They appreciate the added amenities, heightened comfort, and the extra personal space it offers, all at an excellent value. At Singapore Airlines, though, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience. Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”

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