Sabre Corporation announced the renewal of a global distribution agreement with China Southern Airlines as the carrier ramps up overseas routes. The multi-year renewal ensures that China Southern can continue distributing its content to the vast network of travel agents and corporations connected to Sabre’s global distribution system (GDS). The deal strengthens a long-standing relationship between China Southern, which is China’s largest carrier by passenger volume, and Sabre, with the airline also using Sabre’s fares and contract management solutions.
With main hubs at Guangzhou Baiyun International Airport and Beijing Daxing International Airport, China Southern Airlines is preparing for increasing future tourism, having recently announced the resumption of routes to major international destinations.
“We’re thrilled that China Southern has demonstrated extended confidence in Sabre’s advanced technology with their multi-year commitment to our extensive distribution network”, said Rakesh Narayanan. “We’re seeing pronounced recovery in APAC, particularly in international markets, and we look forward to continuing to support China Southern to promote its fares and offers through Sabre’s travel marketplace as the airline adds to its own international route network.”
AirTrip International signs multi-year agreement
INFINI Travel Information, the exclusive Sabre GDS distribution partner in Japan, and Sabre announced a new, multi-year GDS agreement with AirTrip International Corp. The deal will see AirTrip International capitalising on Sabre’s global distribution system (GDS) as part of its strategy to spur growth of its outbound business with advanced technology. Using Sabre’s rich GDS content, including NDC offers, as well as Sabre’s Bargain Finder Max API, AirTrip International will be able to expand its content regime while creating compelling offers for its customers.
Bargain Finder Max utilises Sabre’s proprietary shopping algorithm and broad array of rich content to deliver optimal itinerary offers in seconds. This will enable AirTrip International to create customised booking experiences for travellers by tailoring search results for the most relevant fares, based on itinerary preferences.
“This is an important partnership for AirTrip International, and we are excited by the prospects of this collaboration,” said Yusuke Shibata, President & Representative Director / CFO of AirTrip International. “Our mission at AirTrip is to use advanced products and technologies with our unique position in the Japanese market to deliver a best-in-class travel experience for our customers. This mission is even more relevant as travel recovery gains momentum in Japan. Sabre is well-positioned to share its next-generation content and technology which will be an essential component in providing a superior customer experience.”