Global seating company Recaro reported 2021 revenue reached almost 270 million euros despite the pandemic related and geopolitical challenges. The family-owned company said it has set the course for the next phase of the company’s development with a leadership evolution at the start of 2022: Mark Hiller, CEO at Recaro Aircraft Seating, added CEO of Recaro Holding to his list of responsibilities, while his predecessor and Recaro shareholder, Martin Putsch, moved into his new role as the chairman of the Recaro advisory board.
Headquartered in Schwaebisch Hall, Germany, Recaro Aircraft Seating produced nearly 60,000 aircraft seats at the company’s four global sites, which is slightly more than 2020 production numbers. Recaro Aircraft Seating continues its investments into R&D having allocated over 10 percent in 2021 and also invested 50 M€ in a brand-new customer service center featuring a crash facility and flam-lab.
The Touch & Go program focusing on cost-efficiency was a key measure to manage the pandemic, the company’s cost efficiency increased in 2021 by 30 percent. An important program to balance out market cost challenges, like in the field of logistics.
The Recaro Customer Service business is in full recovery mode, a new product-offer with the pre-configurated seat, Sprint (from order to delivery in two months), being a significant driver. The newest CL6720 business class seat received the Focus Open Special Mention Award and the company’s Poland site earned recognition for its commitment to sustainability and strong leadership.
Recaro Aircraft Seating said its annual global customer satisfaction survey conducted in a difficult market environment resulted in a relevant increase of the NPS (net promoter score), underlining the very good level of customer satisfaction. The company continues work on expanding its footprint in the economy and business class as well as regional jet markets.
At Recaro Gaming, nearly 10,000 gaming seats were sold in 2021, which is a 60 percent increase in 2021 sales. Recaro Gaming unveiled its latest gaming seat, the Recaro Rae, which finds its roots in decades of Recaro seating expertise. This new seat has received recognition and honours from PC Magazine, Basic Tutorials, Gameswelt, among others. An increased use of home offices has led to greater interest in the performance and ergonomics of the Recaro Gaming seats. Expansion plans for Recaro Gaming are also in the works, as the products have generated interest in countries beyond its current market encompassing Germany, Austria and Switzerland.
Most recently, Recaro has entered the train seating market for the first time in company history. Recaro aims to pave the way for new seating technology and broaden the company’s scope with an acquisition investment of double digit million euros in Poland-based train seating company Growag.