Sabre has extended its long-term distribution agreement with Qantas, Australia’s largest airline. This multi-year agreement reflects a continued commitment between Sabre and Qantas to deliver the widest breadth of content to travel agencies worldwide with the most flexible options, including comprehensive access to Qantas’ New Distribution Capability (NDC) content.
“At Qantas, we’re focused on enhancing our retailing capabilities to meet the dynamic needs of both travellers and travel agencies,” said Kathryn Robertson, Qantas Executive Manager, Global Sales & Distribution. “Our continuing collaboration with Sabre is central to our distribution strategy, helping ensure our customers can seamlessly shop, book, and service a comprehensive range of Qantas content via NDC. We’re excited to be able to offer agencies more flexibility and choice in the coming months through Sabre’s global marketplace.”
Sabre and Qantas have had a valued, long-standing distribution relationship, with Sabre being among the first global distribution systems to distribute the airline’s NDC offers in 2021. Under the renewed agreement, Sabre-connected agents will continue to be able to access the full range of traditional EDIFACT and NDC offers made available by Qantas.
“We’re delighted that Qantas continues to trust Sabre as a strategic distribution partner to advance their strategy,” said Chris Wilding, Senior Vice President, Air Distribution, Sabre Travel Solutions. “Just as we are committed to providing travellers with greater choice through our multi-source content platform, we also want to empower travel agents with enhanced flexibility and personalisation in the way they do business. This renewed agreement highlights the joint commitment of Qantas and Sabre to creating a comprehensive marketplace that seamlessly meets the demands of a rapidly evolving travel ecosystem.”
Saudia extends distribution agreement with Amadeus to include NDC
Amadeus and Saudia, the national carrier of Saudi Arabia, announce the extension of their distribution agreement. This renewed and expanded collaboration includes the global deployment of New Distribution Capability (NDC) content, marking a significant milestone in Saudia’s transformation journey. Starting in Q1 2025, Saudia will deploy its NDC-sourced content, enabling travel sellers to access a more extensive range of airline products and services. This includes dynamic offers and hyper-personalisation capabilities, which will enhance the travel experience for Saudia’s passengers.
Arved von Zur Muehlen, Chief Commercial Officer at Saudia, commented, “This extension of our agreement with Amadeus is testament to our commitment to leveraging advanced technology to enhance our services for our guests and enhance their travel experience. It aligns perfectly with our contribution to the Saudi Vision 2030 goals and our ongoing transformation journey.”
Maher Koubaa, Executive Vice President, Airlines, Middle East, Turkey, and Africa at Amadeus, added, “We are excited to continue our close collaboration and partnership with Saudia. This agreement underscores our dedication not only to drive NDC adoption at scale but demonstrates our unwavering commitment to the digital transformation of the travel industry, enabling modern retailing that benefits airlines, travel sellers and travelers.”
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