Priority Pass looks to expand with Collinson’s investment programme

Priority Pass announced it will expand it global lounge network as part of the Collinson Group’s £500 million investment programme. The company said a “significant proportion” of the programme will be directed towards expansion of the group’s proprietary lounge network and investment in Priority Pass. An extensive part of Collinson Group’s investment programme will be focused on expanding its global airport lounge footprint, through Airport Dimensions, sister company to Priority Pass. This additional lounge capacity within the group will help to protect and enhance the experience available to Priority Pass members as as global air passenger traffic is expected to almost double to nearly 19 billion journeys a year by 2045. Priority Pass recently surpassed 1,900 airport lounges and travel experiences worldwide, with its global network expanding by 6.7% over the past 12 months. Christopher Evans, CEO of Collinson International, owners of Priority Pass, said: “Travel plays an increasingly important role in people’s lives. While operating costs across the travel industry continue to rise, so too do traveller expectations, with people seeking journeys that are more seamless, connected and personalised. That makes investment in the customer experience more important than ever before. This investment reflects a principle that has remained core to our business for more than 35 years: that investing in better travel experiences creates genuine value for our partners, our clients and travellers alike. Recent shifts in what technology can enable means we need to increase our investment levels to realise the value new technology can bring through Priority Pass, further allowing our clients to offer differentiated and personalised experiences to their customers. “As we surpass 1,900 lounges and travel experiences globally, the Group’s investment in lounge capacity through Airport Dimensions means our members will benefit from a network that keeps expanding for the long term. This powerful combination is unique in our sector. It allows us to work closely with financial institutions, travel brands and airport partners around the world to help them build stronger customer relationships while shaping the next generation of airport experiences and delivering long-term value,” Evans said. Alongside enhancing its core systems, Priority Pass continues to invest in new solutions and services to better support clients’ commercial objectives and meet evolving traveller expectations. This includes the launch of Priority Pass Private, a luxury, full-service airport experience designed to reward discerning travellers with a more elevated and seamless journey through the airport. Airport fast track is also now available at 28 airports, providing access to expedited security lanes through the Priority Pass app. Over the next 12 months, the network is expected to expand to more than 170 bookable fast track lanes across more than 150 terminals and more than 130 airports globally. With 73% of travellers identifying fast track as the top technology for improving the airport experience¹, the service responds directly to increasing demand for greater convenience, efficiency and control. It joins a growing portfolio of end-to-end travel services that support members pre, during and post-travel, including airport parking and luggage storage. For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Sally Passey at [email protected]