OPINION: Flights to nowhere are a bad idea

Asian Aviation Editor Matt Driskill. Airlines appear to have done an admirable job brainwashing people into believing that getting on a plane in the age of COVID-19, going through immigration, and paying hundreds of dollars for an Economy Class meal for a so-called “flight to nowhere” is a good idea. Witness what happened to Qantas when it announced it was selling a seven-hour flight over Australia’s Outback and Great Barrier Reef that sold out in 10 minutes. Qantas convinced people to pay between A$787 and A$3,787 (US$564 and US$2,718) depending on the seating class. Taiwan’s EVA Airways and Japan’s ANA are also selling flights to nowhere while Singapore Airlines considered it and rejected the move after it came in for criticism from environmental campaigners who said the flights served no good purpose and only added to the current climate crisis by spewing CO2 emissions into the air without accomplishing anything. Qantas said it would offset its emissions, which is normally done by buying credits in forest replanting schemes, but it still allows the airline to pollute. According to a Qantas spokesman, “people clearly miss travel and the experience of flying. If the demand is there, we’ll definitely look at doing more of these scenic flights while we all wait for borders to open.” I agree that people miss travelling. I was supposed to have travelled to at least five different countries by this time this year including some of my favourite destinations like Japan and Cambodia and France. But I don’t really miss “the experience of flying” per se. I like the freedom that flying affords me in getting to another country quickly, but I don’t miss being stuck in Economy Class for 12 hours eating bad food and having the back of my seat kicked the entire time by a 12-year-old brat with no manners. It’s good to see Singapore Airlines come to its senses and abandon the idea of flying to nowhere. Instead, the airline will let customers dine inside an A380 superjumbo, eating airline food and watching movies on the plane’s in-flight entertainment system. Diners will be seated in groups up to five, and face masks are required (except when eating). The company is also creating tours of the SIA Training Centre, with optional flight simulator training sessions, junior cabin crew activities for kids, and grooming workshops with Singapore Airline’s flight attendants. It would be nice if all the other airlines were as forward-thinking as Singapore Airlines. If they were, it would be much easier to believe that the industry really cares about reducing its carbon emissions. I realise the need for airlines to try to make money anyway they can during this trying period, but flying to nowhere is not the answer. For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Kay Rolland at [email protected]
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Airbus H135 helicopters delivered to support NASAMatt Driskill is the Editor of Asian Aviation. He has been an Asia-based journalist and content producer since 1990 for outlets including Reuters and the International Herald Tribune/New York Times and is a former president of the Foreign Correspondents Club of Hong Kong. He appears on international broadcast outlets like Al Jazeera, CNA and the BBC and has taught journalism at Hong Kong University and American University of Paris. In 2022 Driskill received the “Outstanding Achievement Award” from the Aerospace Media Awards Asia organisation for his editorials and in 2024 received a “Special Recognition for Editorial Perspectives” award from the same organisation. Driskill has received awards from the Associated Press for Investigative Reporting and Business Writing and in 1989 was named the John J. McCloy Fellow by the Graduate School of Journalism at Columbia University in New York where he earned his Master's Degree.
马特·德里斯基尔(Matt Driskill)是《亚洲航空》(Asian Aviation)的主编。他自1990年起,担任驻亚洲的记者和内容制作人,曾为路透社、国际先驱论坛报/纽约时报等媒体工作,并曾任香港外国记者协会会长。他也曾多次在半岛电视台、新加坡广播公司(CNA)和BBC等国际媒体担任嘉宾,并在香港大学和巴黎美国大学教授新闻学。2022年,德里斯基尔因其评论获得了航空媒体奖(Aerospace Media Awards Asia)颁发的“杰出成就奖”,2024年又因其编辑观点获得同一组织颁发的“特别表彰”。他曾获得美联社的调查报道和商务写作奖,并于1989年被纽约哥伦比亚大学研究生新闻学院授予约翰·J·麦克劳伊学者(John J. McCloy Fellow)称号,获得硕士学位。
