Mastercard opens ‘Taste by Priceless’ dining club at HKIA

Mastercard cardholders from around the world can now enjoy Asia Pacific’s first Taste by Priceless dining club at Hong Kong International Airport (HKG), marking the official opening of a new premium airport dining experience. Available to World Legend, World Elite and World Mastercard cardholders traveling through Hong Kong, the benefit can be accessed regardless of where their card was issued. Located in Terminal 1 near Gate 40, Mastercard’s Taste by Priceless is designed for travelers seeking distinctive dining experiences. Blending culinary storytelling, local chef-led programming and immersive design, Taste by Priceless is offered as part of The Mastercard Collection, Mastercard’s globally connected portfolio of exceptional dining, entertainment and travel benefits. Through The Mastercard Collection, eligible cardholders can access premium experiences throughout their journey. Taste by Priceless in Hong Kong features seasonal menus co-created with acclaimed chefs, blending Asian and Western cuisine with celebrated local culinary heritage, and offers distinct dining experiences, designed to accommodate travelers’ preferences and schedules: The Counter — An intimate, chef-led tasting featuring a multi-course menu with dishes such as Shiso & Romaine Salad and Superior Chicken Soup; The Cove — A relaxed à la carte setting offering refined tapas-style dishes including Pil Pil Prawns and Miso Glazed Cauliflower. The dining experience is complemented by a selection of Mastercard’s signature desserts and cocktails, created exclusively for Taste by Priceless venues around the world. Located at one of the world’s leading international aviation hubs, this Taste by Priceless opening reinforces Mastercard’s strategy of meeting premium travelers where global journeys converge. For example, a Mastercard cardholder from London can enjoy an elevated meal at the Taste by Priceless dining club in Hong Kong International Airport before their return flight home. World Legend cardholders enjoy unlimited complimentary access for themselves and up to three guests, while World Elite and World cardholders may access Taste by Priceless at a preferential rate. Once admitted, guests can enjoy the full Taste by Priceless experience, including chef-curated dining, signature desserts and beverages, all included as part of their visit. Eligible cardholders can access the dining club within three hours of departure, with no prior reservation required. “Trips today extend beyond the destination itself,” said Joyce Bo, Executive Vice President, Core Payments, Asia Pacific, Mastercard. “As airports increasingly become part of the journey rather than simply a transit point, more travelers are looking for experiences that are worth arriving early for. Taste by Priceless reflects how travel is evolving, turning even a short stopover into a meaningful culinary moment while enabling financial institutions to elevate their premium customer proposition.” Beyond dining, the venue has been designed as an immersive, multi-sensory space that blends Mastercard’s brand heritage with local cultural influences. At its heart is a commissioned installation by emerging Chinese artist Xinran Guan, whose oil paintings explore harmony between the material and immaterial. For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Sally Passey at [email protected]