Korean Air expands SKYPASS mileage redemption

Korean Air has partnered with global superfan platform Weverse to expand SKYPASS mileage redemption options and offer members more lifestyle-driven digital experiences. Operated by Weverse Company, HYBE’s platform business division, Weverse is a global fandom platform where artists and fans connect through communities, exclusive content, and live broadcasts. The platform hosts more than 180 global artists—including BTS, BLACKPINK, Dua Lipa, and YOASOBI—and serves over 12 million monthly active users worldwide. Through this partnership, SKYPASS members can redeem miles for vouchers used to purchase ‘Jelly,’ Weverse’s digital currency. A 9-Jelly voucher is available for 270 miles, while a 15-Jelly voucher can be redeemed for 450 miles. Vouchers are available through the “Life/Tour” section of the Korean Air Mileage Mall. Once registered on the Weverse app or website, they are converted into Jellies, which can be used for digital memberships, Weverse DM subscriptions and other platform services. The initiative reflects Korean Air’s continued efforts to diversify mileage usage beyond air travel while aligning with evolving digital lifestyle trends. By enabling members to redeem smaller amounts of mileage more conveniently, Korean Air is expanding the practicality and versatility of the SKYPASS program. “Korean Air is committed to expanding the everyday value of SKYPASS miles by offering members more diverse and meaningful redemption opportunities beyond air travel,” said a Korean Air representative. “Through this partnership with Weverse, we are enhancing the accessibility and relevance of our loyalty program while delivering innovative experiences that reflect evolving global lifestyle trends.” For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Sally Passey at [email protected]