Hong Kong’s Plaza Premium targets young audience

Plaza Premium Group (PPG) announced the launch of Plaza Petit, its first global family programme designed to transform airport dwell time into an engaging, enriching experience for families and young travellers. The programme debuts across locations in Hong Kong, Toronto, and London before rolling out across select airport lounges and transit hotels in PPG’s global network. Plaza Petit was developed to address the unique pressures faced by travelling parents by establishing dedicated spaces within PPG lounges and hotels. Designed to support shared moments of play, reading and relaxation, these welcoming areas allow children to explore and unwind while remaining under the care and supervision of their parents and caregivers. PPG has partnered with global education non-profit Room to Read, an organisation developing children’s foundational literacy skills, as well as life skills that promote gender equality. Room to Read has benefited children across 29 geographies including 17 million children actively benefited from their programming in 2025 alone.   This collaboration sits at the core of the Plaza Petit experience across five key pillars: Read, Play, Discover, Taste, and Relax together: Read (Room to Read Partnership): Every Plaza Petit zone features a custom-built Room to Read Story Corner. Each corner is stocked with a curated collection of age-appropriate, engaging physical books published by Room to Read in multiple languages, replenished quarterly. Young travellers can also access Room to Read’s digital library, Literacy Cloud, unlocking thousands of culturally relevant original storybooks in 48 languages. Play & Discover: Young guests receive travel themed “Your Destination Before Departure” (YDBD) activity sets, colouring sheets, crayons, and collectible destination stickers designed to spark curiosity about global cultures. Taste: A dedicated, child-friendly menu featuring balanced meals, specialized tableware, baby-food warming services, and seasonal culinary treats tailored for young appetites. Design & Comfort: Built with sustainable, light oak wood furniture featuring rounded safety edges, child-scale seating, and interactive bookshelves. With Plaza Petit, every young traveller can begin discovering the world before departure through books, activities, and a thoughtful menu, while families enjoy a calmer, more meaningful journey together. The programme is deploying across selected locations within PPG’s global network via a phased, three-tier rollout. The first locations are opening within this month across four primary international hubs, including: Hong Kong International Airport (HKG): Plaza Premium Lounge Gate 60, International Departures, Terminal 1 Toronto Pearson International Airport (YYZ): Plaza Premium Lounge, International Departures, Terminal 3 London Gatwick Airport (LGW): Plaza Premium Lounge, North Terminal Departures London Heathrow International Airport (LHR): Aerotel, Departures, Terminal 1 Following the initial launch, the programme is set to expand across key international gateways—with targeted locations including Dubai, Helsinki, Jakarta, Jeddah, Kuala Lumpur, Macau, Muscat, Phnom Penh, and Rome. Future phases will progressively bring the Plaza Petit experience to select lounges and Aerotels across PPG’s global footprint. For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Sally Passey at [email protected]