China Airlines launching new status programme

Taiwan-based China Airlines (CAL) plans to launch a new membership program at the end of 2025 and adopt the all new Status Points Membership System. Every flight will now contribute to membership upgrades and renewals. Members will not only be able to use their miles to redeem complimentary fares and cabin upgrades but also everyday products and services. Miles can also be replenished or restored on request. The Dynasty Flyer members rewards programme has accompanied members on countless trips since 1989. The next-generation system will be based on status points, and miles from promotional and group fares will be counted for the first time to make every flight worthwhile for members. China Airlines promises to preserve all the existing membership privileges under the new system. For the next two years (until 2027), members will only be eligible for upgrades, with no risk of downgrades. To help members calculate their mileage under the new systems, China Airlines has now launched a convenient “Actual Mileage and Status Point Calculator” on its website. Members can use the service to calculate the status points earned by each trip. The AI “Miles Assistant” service on China Airlines website will be available around the clock to answer questions about the new system ensuring members can easily stay informed of the key changes. The new system will treat miles as a currency that can be transferred and combined at will. Members will be able to use transferred miles and valid miles in their account together to redeem the gifts that they like. Members can also purchase additional miles to meet the redemption threshold. Miles can also be purchased as a gift to friends and relatives. Recently expired miles can be reactivated at preferential rates and be combined with valid miles in the account for flexible use. China Airlines has launched an electronic coupon platform to provide more variety on mileage redemptions. Members can now redeem products and services from more than 130 chain brands around Taiwan with their miles. The convenient service includes supermarkets, department stores, hypermarts, pharmacies, food and beverage, lifestyle, and entertainment. An exclusive hotel room booking platform has also been set up to provide members with more than 600,000 accommodation options around the world. Members can earn miles by booking rooms or even pay the room rates with miles as well to live the Milestopia life. (Members will be redirected to third-party hotel booking platform.) China Airlines is a long-time supporter of ESG development. The new membership regime will include a sustainable membership program that invites members to embrace low-carbon flying and take environmental action. In a first for Taiwan-based carriers, China Airlines will also include miles in its charity miles donation programme. Members will be able to convert their miles into cash donations for partner charities thereby joining China Airlines in communicating the spirit of philanthropy to all segments of society. For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Kay Rolland at [email protected]