AirAsia MOVE partners with Tourism Authority of Thailand

AirAsia MOVE has signed a collaboration agreement with the Tourism Authority of Thailand (TAT) to support TAT’s Amazing 5 Economy framework, especially the Platform Economy pillar, leveraging digital platforms to drive tourism growth. The three-year strategic partnership will support Thailand’s tourism growth by combining AirAsia MOVE’s traveller insights and digital platform capabilities with TAT’s “Five Must Do in Thailand” campaign. Through joint marketing initiatives and co-branded campaigns, the collaboration aims to drive domestic and international travel, create economic opportunities across Thailand, and strengthen the country’s position as a leading global tourism destination. Thapanee Kiatphaibool, Governor, Tourism Authority of Thailand, said, “This partnership with AirAsia MOVE marks another important step in advancing the Platform Economy, one of the five strategic pillars that TAT is leveraging to strengthen Thailand’s tourism industry alongside the Life Economy, Night Economy, Subculture Economy and Circular Economy. With a strong regional footprint, AirAsia MOVE is a strategic partner that can help seamlessly connect online and offline travel experiences and leverage data-driven insights to support tourism development in both major and secondary destinations. AirAsia MOVE’s commitment includes promoting travel to UNESCO Creative Cities and green destinations, which represent important directions for Thailand’s tourism future.” Nadia Omer, Chief Executive Officer of AirAsia MOVE, said, “This partnership with the Tourism Authority of Thailand is a pivotal step in advancing regional travel. By actively supporting the ‘Platform Economy’ pillar of the Amazing 5 Economy framework, AirAsia MOVE is uniquely positioned to accelerate this growth. Over the next three years, we will leverage our expansive ecosystem and data-driven insights to transform traveller aspiration into action, directly funnelling demand to local operators, empowering communities, and fostering sustainable economic growth across Thailand.” For Editorial Inquiries Contact: Editor Matt Driskill at [email protected] For Advertising Inquiries Contact: Head of Sales Sally Passey at [email protected]