Plaza Premium Group launches new campaign

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(PHOTO: Plaza Premium Group)

Plaza Premium Group announced it is launching their new We’re Ready Whenever You Are campaign. Combining social media videos, business partner collaborations, summer promotions, giveaways, and more, the campaign invites everyone to take part in getting ready for travel to re-open. The initiative echoes the group’s desire to welcome global travellers and restore excitement in holidays once again.

Building on the excitement of summer travel, Plaza Premium Group is offering limited time promotions. From 30 July until 31 August 2021, for those who purchase the Plaza Premium Lounge Pass online, the Summer Sale promotion offers discounts of up to 23 percent and Arrture points earnings stored in the Smart Traveller app, Plaza Premium Group’s global membership programme.

For the We’re Ready Whenever You Are campaign, Plaza Premium Group invited its business partners such as Finnair, Trip.com, Marhaba services, Menzies Aviation, as well as customers, staff, media and all key stakeholders to play a crucial part in resuming travel. Showcased through the collaborative social media video created by the group, the campaign visualises how everyone’s contribution and support is essential to bringing the joy of travel back to reality.

(PHOTO: Plaza Premium)

While the possibility of travel has been halted over the past year, Plaza Premium Group’s commitment to Make Travel Better has only grown stronger. To re-ignite both local and international tourism post the pandemic, the group has taken multiple steps to ensure their services globally are ready for travellers, from implementing further health and hygiene protocols to supporting employees across the business in receiving their vaccinations, always putting health and safety as the top priority.

“Despite the pandemic’s impact on the hospitality industry, we have never been more inspired to unite the entire community with all stakeholders, to ensure a swift return to travel for all. Through close collaboration between industry partners and the team’s resilience over the past year, we can proudly say that We’re Ready, for this summer and always.” shares Janis Tse, group marketing director of Plaza Premium Group. “We gathered all of our resources and energy to connect members of the hospitality ecosystem, joining forces and our shared passion for the industry to re-evaluate and fine-tune our offering, signalling We’re Ready Whenever You Are to travel together again.”

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Editor Matt Driskill at matt.driskill@asianaviation.com
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