Plaza Premium Group and marhaba have formed a strategic partnership to enhance their offering of airport lounges and ‘meet and greet’ services around the world. The partnership will see the two companies expand market presence by consolidating service distribution and customer engagement through integrated cross-selling capabilities. The partnership will initially cover major airports in strategic markets across Asia, the Middle East and Europe. The two companies are committed to further expanding their cooperation over the coming years with plans to make joint investments in services and facilities.
Shahab Al Awadhi, head of marhaba Global, said: “We are thrilled to join forces with Plaza Premium Group to offer travellers more value and a broader range of options to improve their travel experience at a time when quality and safe hospitality services play an increasingly important role at airports globally. marhaba and Plaza Premium share the same values and passion for service excellence and safety. We are both committed to delivering world-class services to help travellers make the most out of their airport journey. This strategic partnership will enable us to significantly enhance our offering and expand our footprint, while leveraging experience and synergies. We look forward to a fruitful collaboration across our global network.”
Bora Isbulan, chief commercial officer, Plaza Premium Group said: “This strategic alliance brings together the best of two industry leaders in airport hospitality in terms of expertise, talents and service network. While the travel industry is currently evolving rapidly, our collaboration is especially crucial now when the industry must unite to achieve operational efficiency, consolidation of resources, optimisation of distribution and ultimately, offering a better experience for global travellers.”
marhaba started to expand its global footprint in 2017 by opening new airport lounges in Karachi and Melbourne. Since then, it has opened two additional facilities in Singapore and Manila and substantially increased the capacity of its airport lounges in Dubai. marhaba now operates airport lounges in six countries providing service excellence to passengers with a team of over 800 customer-oriented employees. Plaza Premium Group has 180 locations across 49 airports globally. With a mission to “Make Travel Better”, Plaza Premium Group’s flagship brand Plaza Premium Lounge operates the largest independent lounge network and has been awarded “World’s Best Independent Lounge” for four consecutive years at Skytrax World Airline Awards.
For Editorial Inquiries Contact:
Editor Matt Driskill at matt.driskill@asianaviation.com
For Advertising Inquiries Contact:
Head of Sales Kay Rolland at kay.rolland@asianaviation.com
