Mirus Aircraft Seating has further expanded into Asia with the appointment of Puva Silvarajoo as regional sales manager for Asia Pacific. The appointment comes as part of Mirus’ increased activities supporting Asian airlines with their airline seating solutions. The airline seating manufacturer has ambitious expansion plans for the region, with Silvarajoo’s appointment being the natural next step toward building its market share in Asia.
Based in Kuala Lumpur, Malaysia, Silvarajoo joined the Mirus Aircraft Seating sales team in October, strengthening the growth of its sales team which manages and drives the burgeoning demand for its range of seats within the region. She brings with her a wealth of experience in the aviation space, having worked with a number of market-leading organisations, with her responsibilities including dealing with complex commercial, sales, business development, partnerships, joint venture setups, and flight stimulators. This breadth of experience gives her a unique understanding of the market conditions in Asia and what needs to be done to achieve Mirus’ ambitious business goals.
Silvarajoo said: “It’s a truly exciting time for me, and I am looking forward to propelling Mirus’ growth in the Asia Pacific region. Mirus has established a great reputation for providing highly competitive, innovative, class-leading seating products with an exceptional level of service and has a huge potential in the aircraft seating market, especially in an upward trajectory region such as Asia Pacific. I believe we will be growing rapidly in a short space of time. I’m proud to be a part of the Mirus journey”
Marcus Williams, Global Sales and Marketing Director at Mirus Aircraft Seating, said: “As we continue to develop our global presence in the aircraft seating industry, I am delighted to welcome Puva to Mirus. Puva joins us in a prevalent growth phase, and we look forward to her contribution to help deliver our vision and drive Mirus forward. Her skillsets, experiences and values reflect our philosophy here at Mirus, and we are honoured she has become part of our team.”
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