Low-cost carrier Bonza plans to launch in Australia

Bonza won't compete on the major routes in Australia but is trying to carve out its own niche. (IMAGE: Bonza)

San-MarinoA new independent low-cost airline will be launched in Australia from early next year. Named Bonza, the airline will launch with a new Boeing 737-8 aircraft, enabling passengers to fly at ultra-low prices while significantly reducing their carbon footprint. Of the 15 largest domestic aviation markets in the world, Australia is the only country without an independent low-cost airline. Bonza’s entry will bring increased competition, providing greater travel choices for ordinary Australians, the company said.

Bonza founder and CEO Tim Jordan said, “Bonza’s mission is to encourage more travel by providing more choices and ultra-low fares, particularly into leisure destinations where travel is now often limited to connections via  major cities. Bonza will deliver enormous benefits to all Australians, but particularly to regional communities by providing new routes and greater travel opportunities. Bonza will also play a leading role in Australia’s post-pandemic economic recovery – creating jobs, stimulating travel and consumer spending and helping regional communities, especially those that rely on tourism, get back on their feet.”

Jordan has more than 25 years of aviation experience, notably in low-cost carriers including Cebu Pacific and Virgin Blue. Most recently, he was the architect and managing director of FlyArystan, the first low-cost carrier in Central Asia. Subject to necessary regulatory approvals, Bonza’s service launch is anticipated in early 2022.

Bonza is backed by US private investment firm 777 Partners. The firm’s aviation investments include Canada’s only independent low fare airline, Flair Airlines and the Southeast Asian-based Value Alliance (the world’s only successful alliance of low-cost airlines). In addition, its investment portfolio includes several highly innovative software companies and an expanding portfolio of ultra-efficient, new generation aircraft.

Josh Wander, Managing Partner at 777 Partners said: “There is a huge opportunity to both do good and do well by democratising air travel through lower costs. We want to increase consumer choice and make travel more affordable and more accessible for all Australians. We see huge potential in the Australian market to deliver the benefits and options that an independent low fare airline brings. Tim and his management team are the right people at the right time to deliver affordable airfares to the Australian market and we’re proud to partner with him.”

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