Leonardo launches Agusta brand initiative for VIP helicopter sector

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Leonardo has announced the launch of a new initiative to reinforce its leading position in the world’s VIP/corporate helicopter market as it pioneers new advanced and sustainable air mobility solutions in the vertical flight domain. Today Agusta becomes the brand that embodies the company’s distinctive design, technology and service philosophy and values in the executive transport rotorcraft sphere.

(PHOTO: Leonardo)

Gian Piero Cutillo, Leonardo Helicopters managing director, said: “With Agusta we give our VIP operators a strong brand that they can easily recognise and identify with, a sign that embodies their desire for excellence and quality with a personal touch and distinction, which includes their flight experience. We want them to be themselves before take-off, during flight and upon arrival at their destination, setting them apart from others. The strength and recognition of the Agusta brand legacy still continues to live on in this particular market segment.”

The announcement took place at the grand opening of the new rotorcraft terminal by Leonardo and Falcon Aviation Services in Dubai, purposely designated Casa Agusta. The terminal will facilitate the mobility to and from the Expo 2020 site in Dubai. An AW609 TiltRotor and an AW609 full scale VIP/corporate cabin mock-up will be on static display close to Casa Agusta for a limited period. The first appearance of the AW609 TiltRotor in the Middle East with its official presentation in Dubai marks the global commercial launch of the revolutionary multirole aircraft as it gets closer to its civil certification. 

(PHOTO: Leonardo)

The Casa Agusta design is based on a brand new concept, which combines a helipad, showroom and lounge areas in a single city-based heliport. The terminal concept will support the development of a network of point-to-point connections for both urban transfers and connections between cities, while meeting the growing demands for sustainable and modern vertical lift mobility, as well as greater access to urban areas. VIP and charter services users and passengers will be provided with levels of service typically available in larger private airport facilities far from downtown and urban areas. Casa Agusta features a strong environmentally friendly design, which is modular through the use of recyclable materials and, if required, the terminal can be transported. Leading operator Falcon Aviation Services will use the terminal to deliver the best-in-class helicopter transport services. 

The experience must provide a sense of Agusta before each take-off and landing, therefore Leonardo has developed an ideal ground base, which will be at the start and end of each journey. A modern, modular, sustainable, refined rotorcraft terminal, which meets the evolving trends in airborne mobility with an adaptable space, and areas to enjoy for business or relaxation. Through the combination of an amazing infrastructure with the revolutionising AW609, which delivers rotorcraft versatility and turboprop-like performance, what Leonardo is doing in Dubai today perfectly epitomises the Company’s vision of a not-so-distant future in modern air mobility. 

Alessandro Profumo, Leonardo CEO, said: “The aviation industry of the third millennium is rapidly evolving towards new forms of mobility, with the aims of modernity, security, and sustainability. Indeed, our aim is not just to build new bridges for the exchange of goods and services, but, most importantly, to foster the movement of people and new ideas, which are key to economic and cultural growth. Leonardo wants to be a driver of this transformation, leveraging on the capabilities that distinguish us: high-end technologies, professionalism, and people-centric. What we announce and show here today will strongly contribute to support this evolution in mobility.” 

With an over 40 percent share in the multiengine VIP helicopter market by deliveries, Leonardo is an indisputable leader in this sector. The company has the largest and most modern models and capabilities range of any other manufacturer, meeting and even exceeding the most stringent certification and safety standards with a range of advanced technologies for navigation, mission, safety, and cabin experience.

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