Plaza Premium Group has been recognised in the Hospitality category at the prestigious Hong Kong Business Greater Bay Area Enterprise Awards 2025. This accolade honours the company’s innovative digital experience and rewards platform, Smart Traveller.
Smart Traveller is designed to enhance the travel experience by providing a comprehensive one-stop solution that includes access to airport lounges, hotels, boutique marketplaces, and a variety of lifestyle services. As a global airport rewards program, Smart Traveller allows frequent travellers to earn points and redeem them throughout their airport journey for enhanced airport services, including lounge access, accommodation options, dining experiences, and personalised meet-and-greet services.
The launch of Smart Traveller 2.0 in December 2024 marked a significant milestone for Plaza Premium Group. This upgraded version redefines customer engagement and enhances the overall travel experience for travellers in the Greater Bay Area and beyond.
Key Features of Smart Traveller 2.0:
- User-Friendly Interface: The new design prioritizes simplicity and ease of use, offering seamless navigation for users.
- Real-Time Lounge Access: Travellers can link their credit cards to check lounge entitlements and view available locations instantly.
- In-App Food Ordering: This feature allows users to order meals directly through the app, enhancing convenience during their journey.
- Instant Flight Alerts: Users receive timely updates regarding any changes to their flight status.
- Exclusive Offers: The platform provides access to special discounts and promotions tailored for users.
- WeChat Mini Programme: Specifically designed for mainland Chinese travellers, this feature enables seamless booking management and rewards access without needing multiple apps.
Plaza Premium Group said its commitment to innovation has established it as a pioneer and thought leader in the airport hospitality industry. The company continues to address the unique needs of travellers in the Greater Bay Area while promoting collaboration and development within the region.
“Receiving this award is a testament to our dedication to enhancing travel experiences through innovative solutions. Smart Traveller exemplifies our mission to make travel better for all,” said Simon Huang, Managing Director, Smart Traveller.
Plaza Premium Group unveils Numero Uno caviar bars
Plaza Premium Group (PPG) recently unveiled Numero Uno Caviar Bars at Dubai International Airport and Zayed International Airport. Commencing on February 14, 2025, these will be open at the Plaza Premium Lounge in Dubai International Terminal 3 and the Pearl Lounge at Zayed International Airport Terminal A. The Caviar Bars will showcase an exquisite array of premium caviar, sourced from the finest farms across Italy, France, Azerbaijan, and China. Whether savouring these delicacies in-lounge or purchasing them as the ultimate travel companion, guests are promised an experience that transcends the ordinary. It is the perfect gift for all international routes from Dubai or Abu Dhabi.
Bora Isbulan, Deputy CEO of Plaza Premium Group, shared his enthusiasm: “Our partnership has paved the way for a redefinition of culinary indulgence for global travellers. We’re thrilled to introduce these new luxury gourmet experiences in the UAE.”
The Caviar Bars are set to become the crown jewel of airport lounges, offering:
- Meticulously crafted caviar dishes by PPG’s culinary virtuosos in collaboration with Numero Uno Chefs.
- An unparalleled dining experience for the most discerning palates.
- A new benchmark in airport hospitality, marrying world-class service with the finest caviar selections.
For those seeking the pinnacle of luxury, Plaza Premium Lounge in Dubai offers an intimate caviar-tasting experience within its private suites. Here, guests can immerse themselves in a carefully curated selection of premium caviar and beverages, elevating their pre-flight moments to extraordinary heights.
Numero Uno, an Abu Dhabi-based supplier of caviar and gourmet foods, was launched under the patronage of His Highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. The brand recently opened the largest state-of-the-art caviar repacking facility in the Gulf Cooperation Council (GCC) region, located in KIZAD, an industrial hub between Abu Dhabi and Dubai. This facility is fully HACCP and ISO 22000 certified, ensuring the HoReCa community’s highest food safety and quality standards.
Aziz Khouja, a shareholder of Numero Uno, commented on the partnership: “Collaborating with Plaza Premium Group, a leader in premium airport lounge operations, aligns perfectly with our strategic goal of establishing Numero Uno as a prominent name in the premium caviar market. Our market research before launching Numero Uno indicated a rising demand for high-quality gourmet products among regional consumers seeking unique and luxurious dining experiences. This trend has only intensified since our launch. We remain committed to maintaining the highest quality and industry standards throughout this collaboration and look forward to delighting global travellers with our exceptional caviar selections and gourmet offerings.”
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