EVA Air opts for Media Carrier

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www.txtav.com/jetsGermany’s Media Carrier announced Taiwan-based airline and Star Alliance member EVA Air has adopted the company’s digital infotainment offer as well as its customer-specific add-on IT solutions. The Munich-based company provides a customised collection of around 520 digital, predominantly Asian premium titles from its digital media library Media Box, which comprises a total of 1,600 titles.

Depending on their status, EVA Air passengers can download a corresponding number of media titles free of charge from the airline’s digital library and enjoy their in-flight reading before, during and after the flight with PDFs in the customary newspaper and magazine layout. The number of downloads can be extended indefinitely by making additional purchases. EVA Air passengers can download other renowned daily newspapers free of charge.

“When it comes to digital service offerings, the Asian airline market is highly competitive, with corresponding high technological standards and demand for complex, innovative infotainment solutions,” said Philipp Jacke, managing director of Media Carrier. “We are all the more pleased that, thanks to our exclusive contacts with publishers and media houses, we have now been able to convince another renowned airline customer in Asia of our services, providing EVA Air with an extensive range of Asian premium titles.”

The Asian market is also in the sights of Media Carrier’s future expansion plans, marketing not only their functional and comprehensive Media Box product but also its add-on IT solutions such as customised front- and back-end offers.

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