Etihad Guest, the loyalty programme of Etihad Airways, has introduced a series of sustainability-focused initiatives to reward members for making ‘green’ choices and providing options to reduce their own carbon footprint. Conscious Choices, the new range of sustainable initiatives offered by the Etihad Guest programme, has been created to support Etihad’s sustainability ambition to achieve net zero emissions by 2050, and halve 2019 emissions by 2035. Travellers wishing to fly and spend more consciously and sustainably can now earn Tier Miles, and other rewards, for making sustainable choices.
Empowering Etihad Guest members to travel with a lighter carbon footprint, Conscious Choices rewards travellers with Tier Miles and additional benefits for carrying less baggage on board and offsetting their flights’ carbon emissions using Etihad Guest Miles. In their daily lives, when not flying, members can earn Tier Miles by offsetting everyday emissions such as driving, with options ranging from one month to one year worth of offsets, as well as emissions such as cooling your home or cooking your dinner for a month up to a year; donating miles to a green cause; and by purchasing sustainable products from the Etihad Guest Reward Shop in partnership with Collinson and CarbonClick. Members can also choose to ’go green’, by opting for a digital membership card instead of physical. Rewarding members with Tier Miles helps them on their way to maintain their existing tier or upgrade to the new tier to unlock even more benefits.
Tony Douglas, group CEO, Etihad Aviation Group, said: “Etihad’s commitment to sustainability sits at the core of our business, and we’re pleased to welcome our 8 million members to jump on board this journey to sustainability. Empowering our Members to offset their personal travel or shopping in a sustainable way, and be rewarded for it, gives the Etihad sustainability programme even more weight.”
Over the last two years, despite the challenges of COVID-19, Etihad has introduced a number of significant CO2 reduction initiatives under its Greenliner sustainability programme. This includes adopting thousands of mangroves, using sustainable fuels, reducing contrails, flying optimised flight paths, operating more electric vehicles and working with partners who share its vision for cleaner skies.
Jet Aviation partners with Neste on SAF in Amsterdam
Jet Aviation announced that it has signed an agreement with Neste, the world’s leading producer of Sustainable Aviation Fuel (SAF), to secure and offer Neste MY Sustainable Aviation Fuel (Neste MY SAF) on-site at its FBO located at Amsterdam Airport Schiphol, effective immediately. Neste MY SAF is Jet A-1 certified and has the same operational qualities as traditional fossil fuel. It requires no aircraft modifications or further approvals. Under the agreement with Neste, Jet Aviation has purchased a stock supply of Neste MY SAF for uplift at its FBO in Amsterdam. Neste MY SAF is produced from 100 percent renewable and sustainable waste and residue raw materials, such as used cooking oil and animal fat waste. In its neat form and over its life cycle, Neste MY SAF can achieve a reduction of up to 80 percent of greenhouse gas emissions compared to fossil jet fuel use.
“As a clean, fully approved alternative to standard fossil-based jet fuel, we are delighted to secure a permanent supply of SAF at our first European FBO to help business aviation owners and operators contribute to sustainable aviation,” said Joao Martins, vice president of Regional FBO Operations Europe and general manager Zurich. “Amsterdam is a key European hub serving the global business aviation world. We are proud to make SAF available at our facility in Amsterdam to help everyone play a part in the climate solution.”
In collaboration with Neste and Zurich Airport, Jet Aviation imported a limited supply of SAF for WEF 2020, using the event as a pilot project for customer receptivity. It was the first time SAF had been made available for purchase in Switzerland. Jet Aviation and Neste continue to support the industry’s efforts to increase availability such that SAF becomes the standard fuel used in the Business Aviation sector.