Collinson’s Priority Pass launches India partnership

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Collinson lounge provider Priority Pass announced a new domestic lounge experience in India – “Priority Pass Access India”. Launched through a strategic partnership with Pine Labs, a leading merchant commerce platform, the programme enables brands to reward their customers with seamless access to Priority Pass’s extensive lounge network in India, as well as the largest lounge network globally, through one single provider.

Priority Pass Access India is an extension of Priority Pass, which provides frequent travellers access to over 1,300 lounges and airport experiences at 90 of the top 100 airports globally. Through the launch of Priority Pass Access India, the enhanced programme stands alone in its ability to offer Indian cardholders access to lounges both domestically within India and internationally via their payment card.

Eligible payment cardholders in India can now enjoy access to 50 premium lounges and airport experiences located across all major cities in India, simply by tapping or swiping their payment card on Pine Labs’ point of sale (POS) terminals. The existing lounge coverage will continue to expand with additional airport lounges and lounge experiences being added to the domestic network over the coming months.

The launch of Priority Pass Access India ensures travellers are better served when travelling domestically during the pandemic. Alongside the increased demand for domestic travel, research by Collinson also revealed over three quarters of respondents (79 percent) believe travel will feel ‘more stressful’ than before the pandemic, while 87 percent of travellers will want access to socially-distanced spaces such as a lounge experiences to ‘de-stress’ and ‘relax away from the crowds’.

Priyanka Lakhani, senior vice president, Commercial EMEA at Collinson said, “Despite the COVID-19 pandemic, India remains one of the world’s busiest domestic travel hubs. With the ‘new normal’ of travel being more stressful than before, travellers in India are seeking a hassle-free experience where they feel safe and secure. Our partnership with Pine Labs to launch Priority PassTM Access India enables us to respond to this growing need – offering a seamless solution for our clients to reward their customers with memorable, domestic and international experiences in the most frequently traversed locations.”

Kush Mehra, chief business officer, Pine Labs, added: “At Pine Labs, we are constantly innovating our technology solutions to cater to the evolving needs of our partners and provide simplified solutions for their customers. We are all aware of how stressful travelling can be, especially during current times. We are excited to partner with Collinson to launch Priority Pass Access India, to ensure a seamless experience for Indian travellers.”

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