Cathay Pacific Cargo is introducing Ultra Track, its multi-dimensional tracking product, to its network with a phased introduction at 29 ports across the globe. Cathay Pacific Cargo’s Ultra Track uses the Descartes Core Bluetooth Low Energy (BLE) Network, Tags and Readers. These data-loggers and transmitters offer visibility to Cathay Pacific Cargo customers who can now monitor shipments in near real-time through the airport-to-airport leg of the air-cargo journey. This is the first Cathay Pacific IoT (internet of things) application that enables remote connection to shipments.
The investment reflects Cathay Pacific Cargo’s strategic ambition to offer better products and services to customers in tandem with the commitment, led by IATA, to bring greater digitisation and transparency to the air cargo industry, and to continuously improve processes using data-driven initiatives.
Ultra Track is suitable for pharmaceutical, perishable and other vulnerable shipments. The loggers record and transmit data to Bluetooth readers in the cargo terminal and on the airside ramp area. Data includes GPS location and temperature – and depending on the type of shipment, this can be extended to include light, humidity (for example, for cut-flower shipments) and vibration, which is important for sensitive specialist cargo such as stepper machines, the printing presses for microchips.
While customers can monitor their shipments, shipments are monitored 24/7 by Cathay Pacific Cargo’s OCC (Operations Control Centre), a dedicated team of cargo professionals who not only monitor shipments but can also instruct ramp and cargo terminal staff to take proactive steps and corrective actions. Customers can communicate with the OCC team directly using live chat.
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