Bamboo Airways opts for Amadeus Altéa PSS

Bamboo Airways has selected Amadeus as its next-generation technology partner. The carrier will implement the market-leading Amadeus Altéa PSS solution in addition to solutions for revenue management and digital experience.

The carrier will join a community of over 200 airlines using Amadeus PSS technology worldwide, positively shaping its operations and passenger experiences. The Altéa PSS will enable Bamboo Airways to deliver modern, efficient reservation services for front-line employees to aid customers in purchasing, changing, and using services from the airline.

Bamboo Airways will also implement Amadeus’ groundbreaking Network Revenue Management solution, powered with Artificial Intelligence capabilities. This technology will enable the carrier to boost revenues across its network as it builds routes through connecting hubs, codeshares, and partnerships. Thanks to sophisticated algorithms, it will also enable live data and customer choice modelling. This will ensure Bamboo Airways can efficiently forecast passenger demand and willingness to pay while helping to react quickly to changing market conditions.

Additionally, the carrier will implement a modern front-end solution, Amadeus Reference Experience, for booking, self-service check-in, and self-re-accommodation workflows. This technology will enable the airline to create a seamless customer experience on the Bamboo Airways website and other digital channels. The solution features a customisable UI built on top of Digital Experience suite orchestration engines, allowing the airline to shape its online experience with built-in configuration capabilities.

Mr. Nguyen Manh Quan, CEO of Bamboo Airways said, “Cooperating with a critical partner like Amadeus is the first step in digital transformation of Bamboo Airways to improve the technology systems and leverage customer experiences. Our adoption of the Altéa PSS and other digital solutions marks a crucial breakthrough in our business strategy, thus creating a launch pad to thrive in international markets, join the world’s major airline alliance down the line, and affirm our global status.”