Amadeus wins deal with PAL


Singapore SA2024Philippine Airlines will deploy an advanced customer profiling and personalisation solution, Amadeus Traveler DNA. The carrier will benefit from real-time, comprehensive traveller intelligence to understand, predict, and personalise sales, service, and end-to-end customer experience, according to Amadeus.

Traveler DNA automatically integrates valuable insights and personalization logic into the airline’s business operations for relevant traveler communications. This gives Philippine Airlines the intelligence needed to offer its passengers a smooth and tailored journey every time they travel.

These personalisation capabilities will also enable Philippine Airlines to improve customer retention by minimising the impact of travel disruptions with proactive customer care. The carrier can also increase revenue by upselling relevant offers tailored to its customers’ needs and preferences. Brand loyalty and customer satisfaction are also improved by enabling the airline to anticipate and respond to the needs of valuable customers with personalized services.

The solution is also integrated into Philippine Airlines’ Altéa Passenger Servicing System(PSS) which allows for consistency across all channels and touchpoints, including airline agent, travel agent, and online.

Aurea Patria Vidal, Chief Information Office, Philippine Airlines says, “Our vision for the future is one that is powered by innovation, data, and the incredible capabilities of Traveler DNA. With this technology – we stand at the threshold of a new era – an enhanced digital era that promises to enhance our ability to know and understand our customers on a deeper level. By harnessing the power of Traveler DNA, we aim to go beyond the conventional boundaries of air travel. It’s about understanding the unique preferences, habits, and aspirations of our passengers, and using that knowledge to create tailor-made experiences that resonate with them. As we navigate this digital frontier, we must acknowledge that the true magic of Traveler DNA lies in its ability to humanize technology. It’s not about replacing human touch but enhancing it, making our services more intuitive, more responsive, and more attuned to the diverse needs of our passengers. We are pleased to continue innovating with Amadeus to make the travel experience better for our passengers.”


For Editorial Inquiries Contact:
Editor Matt Driskill at
For Advertising Inquiries Contact:
Head of Sales Kay Rolland at

AAV Media Kit
Previous articleSITA: Airlines, airports increase IT spending
Next articleEHang forms strategic cooperation group


Please enter your comment!
Please enter your name here