Amadeus wins 2 deals in SE Asia

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Sepang,,Malaysia,-,June,02,,2015.,Malaysia,Airlines,(mas),Planes
(PHOTO: Shutterstock)

Avalon 25Malaysia Airlines is deploying NDC-sourced content for Amadeus connected travel agents in the UK. Enrolling in the New Distribution Capability (NDC) platform provides significant opportunities for travel agents, granting access to exclusive lowest promotional fares and a suite of value-added services such as ancillaries including extra baggage, seat selection and lounge access with attractive rates. This will give travel agents a competitive edge to offer exclusive deals for Malaysia Airline’s customers both in the NDC platform and on Malaysia Airlines’ website.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group commented, “Malaysia Airlines’ adoption of NDC is a significant step towards modernizing airline retail. Our partnership with Amadeus has been crucial in achieving our transformation goals. With NDC, we look forward to enhancing the shopping experience and allowing customers to personalize their travels, supporting our vision of becoming Asia’s leading travel and aviation services group.”

Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific says, “Our partnership with Malaysia Airlines is another major milestone in our strategy to provide deep end-to-end integrations of content via NDC into the travel seller’s technical ecosystem, as well as supporting the industry’s ongoing retailing journey. With this deployment of NDC, we start building on the momentum made over the years to support modern retailing and once more demonstrating our commitment to continue offering through the Amadeus Travel Platform more travel content globally and at scale.”

Philippine Airlines chooses Amadeus to upgrade its technology
Philippine Airlines (PAL) announced it is utilising a broad set of solutions and services from Amadeus to enhance the travel experience of passengers on its international and domestic flights. The Philippines’ sole full-service network will benefit from the full integration of customer loyalty knowledge and data with the Altéa Passenger Service System (PSS) to deliver real time personalisation throughout the customer journey. Philippine Airlines first embarked on a digital transformation journey with the adoption of Amadeus’ Altéa PSS in 2018 and more recently Amadeus’ customer profiling and personalisation solution,  Traveler DNA.

Philippine Airlines has selected Amadeus to provide a team of travel industry experts with unique knowledge of airline website optimisation to completely evolve the carrier’s digital channels. Philippine Airlines will implement the Amadeus Loyalty Management solution to enhance the proposition of Mabuhay Miles powering its transformation into a digital, lifestyle loyalty program. This will provide more flexibility to better serve loyalty members, increasing their engagement.

The modern loyalty technology will empower Philippine Airlines with a full range of capabilities including currency retailing, a modern UI experience, a loyalty member portal, targeted promotions, real-time identification and allocation of benefits, as well as advanced acquisition, member recognition and segmentation. The carrier will also be able to expand its loyalty partner network, offering them an intuitive, self-service partner management portal. The digital services and loyalty solutions feature full integration with the Altéa PSS suite, as well as technology from Amadeus’ partner network, driving unparalleled value for Philippine Airlines in delivering personalised servicing to its customers. The digital services and loyalty solutions feature full integration with the Altéa PSS suite, as well as technology from Amadeus’ partner network , driving unparalleled value for Philippine Airlines in delivering personalised servicing to its customers.

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