Lufthansa Systems announced that All Nippon Airways (ANA) has decided to launch a Proof of Concept (PoC) with the financial management solution for order-based accounting, settlement and reporting from Lufthansa Systems: SIRAX/ONE Order. The PoC will focus on evaluating the feasibility of IATA ONE Order-based accounting and settlement for non-flight related ancillary services in collaboration with one of ANA’s industry partners. It will position ANA as a “first mover” in the airline industry, leading the way in modern airline retailing practices.
E-commerce platforms all over the world have changed customers’ expectations towards the shopping experience. Today airline customers ask for personalised communication and a seamless travel shopping experience on any distribution channel available when putting together their travel journey. Modern airline retailing has to fulfil this demand. It allows us airlines to sell flight- and non-flight related products, such as hotels, car rentals, airport transfers, tour provider services, etc. directly to our customers – all as a one-stop-shop-solution,” explained Yong Choi, Project Manager Offers and Orders Transformation at ANA.
SIRAX/ONE Order is the world’s first and most advanced financial management solution that’s fully capable of ONE Order integration. It streamlines finance processes in line with IATA ONE Order and Settlement with Orders (SwO). Lean, highly automated order processes and services based on the latest technology reduce implementation time and maintenance requirements. By enabling airlines to sell, account for, and track the delivery of new flight- and non-flight-products and services seamlessly, it brings airlines closer to other retailers. It allows them to increase their agility and to be innovative by moving from PNRs, e-tickets, and EMDs, towards orders and services.
“The current distribution processes, such as PNR, e-tickets and EMDs, put restrictions on a modern customer-centric airline retailing approach. SIRAX/ONE Order allows airlines to streamline the accounting and settlement of any type of flight and ancillary services. This way, ANA will be able to provide attractive bundle offers for its customers, who will be able to configure their travel itinerary according to their personal needs including flight- and non-flight ancillaries. SIRAX/ONE Order will therefore provide ANA with additional revenue potential with airline retailing,” said Tim Bruegmann, Chief Product Owner Financial and Commercial Products at Lufthansa Systems.
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