Airline pricing company Fetcherr raises $12.5 million

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Fetcherr, a demand prediction and AI-native algorithmic pricing optimisation solution, announced $12.5 million in Pre-Series B funding led by Left Lane Capital and M-Fund. Following a $7 million Series A raise in 2022, this round brings Fetcherr’s total funding to $31 million across equity and debt.

Fetcherr claims to redefine the way airlines price flights by using artificial intelligence to maximise profits while lowering costs. The new funding will allow Fetcherr to onboard additional airline partners, open a North American headquarters, and further expand into other global markets.

“The airline industry is broken and needs an overhaul of its current platforms. Fetcherr’s technology provides the best AI-based solutions for optimal revenue performance,” said Roy Cohen, Co-Founder and CEO at Fetcherr. “We’re committed to making real-time high-frequency pricing a reality and this financing will ensure we reach these goals.”

Fetcherr said its airline partners have reported higher operating revenues since deploying their pricing technology. This gives investors confidence that Fetcherr can deliver measurable impact across all aspects of operations, despite challenges facing the broader industry. Given uncertainty in the VC market, the raise also solidifies the company’s growth trajectory.

“Left Lane Capital is excited to fuel Fetcherr’s next phase of growth and support their efforts to make a much-needed shift within the travel and hospitality industry, which largely relies on antiquated, inefficient and manual processes today. Rather than manually tracking competitor fares and adjusting prices in response, air carriers can use Fetcherr’s AI-based software to automatically optimise pricing and maximise revenues as a result,” said Harley Miller, CEO and Managing Partner at Left Lane Capital. “Fetcherr’s AI-based approach to pricing optimisation and revenue management represents a critical disruption to the aging software that exists today, and we are excited by Fetcherr’s potential to uplift performance for partners across air, hotel, cargo and beyond.”

“We doubled down on Fetcherr as we witnessed impressive results that have further bolstered our confidence in Fetcherr’s technology, growth trajectory, and ability to be a solution that is long overdue and much needed in the airline industry,” said Lior Elkan, Managing Partner at M-Fund, who also led Series A. “We are thrilled to continue to play a role in Fetcherr’s evolution, and we trust that their innovative AI pricing system will be a catalyst for change not only for their partners but also for the entire industry.”

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