Asian Aviation Editor Matt Driskill is In Conversation with Toby Berger, the director for travel of Singapore-based technology company Affinidi, which has helped design the computer code for digital health certificates at IATA, The Commons Project and more.
Berger leads Affinidi’s safe travel initiatives, working with stakeholders from the aviation, healthcare, immigration, and government sectors, to enable the safe re-opening of international borders. An accomplished and seasoned professional with more than 20 years of industry experience,Toby has helped travel and technology brands digitise their businesses and marketing, and increase loyalty and direct revenues. Prior to joining Affinidi, Berger was the Chief Operating Officer, APAC and Vice President of Partners for Upgrade Pack, a travel tech start-up, where he established the APAC HQ and scaled operations and revenue across the region. There, he successfully developed multi million-dollars in annual recurring revenue (ARR) pipeline and led financial institutions across seven APAC markets.
Apart from being an angel investor and advisor to start-ups, Berger has also held senior positions in sales and media planning at companies including Expedia. At Expedia, he was responsible for building the media solutions business in Canada and then in APAC. There he worked with travel partners and other non-travel brands to drive revenue on and off Expedia’s core sites.
Berger also spent five years at Google in Singapore, where he led the strategy and relationships with some of Google’s largest clients across APAC, as well as the commercial strategy of Google’s programmatic and analytics ad-tech stack. Over that period, he helped some of the world’s largest brands advance their digital marketing and better prepare for the adoption of new technologies. Berger has a Bachelor of Arts degree from the University of Western Ontario, Canada and a Masters of Business Administration from Ivey Business School (Hong Kong campus).