Asian Aviation Editor Matt Driskill is In Conversation with Raul Villaron, vice president for Asia-Pacific of Embraer Commercial Aviation. Villaron has 15 years of experience in Aviation, supporting airlines to design, develop and implement strategies to deliver the highest return on investment to its investors.
Prior to his current role as Asia-Pacific vice president of Embraer Commercial Aviation, Villaron had been leading the Embraer Sales & Marketing team in the Middle East and Africa. Among his greatest achievements is the significant growth in the African continent, growing the customer base to 54 operators, flying more than 200 aircraft in 27 different countries, including the launch customer of the E2 program in Africa – Air Peace, the largest airline in West Africa. Prior to that Villaron was the marketing director for Embraer Commercial Aviation, covering the EMEA region and leading a multi-cultural, highly skilled team out of the Amsterdam office. Villaron has a degree in Mechanical Engineering and also holds a Master Degree in Marketing from ESPM (Escola Superior de Propaganda e Marketing).
Embraer in late 2021 published its 20-year Market Outlook for commercial aircraft deliveries through 2040. The report was presented at a press briefing during the Dubai Air Show. The Market Outlook identifies trends that will influence demand for air travel and deliveries of new jet and turboprop aircraft up to 150 seats over the next two decades. Results are given for seven world regions. Effects of the global pandemic have impacted global traffic recovery, measured in revenue passenger kilometers, which Embraer forecasts to grow 3.3% annually to 2040. The worldwide RPK volume of 2019 is expected to return in 2024. Three key trends are shaping future demand for travel and aircraft: Environment – airlines will acquire more fuel-efficient fleets; Digitalisation – advances in technology, including work-from-home and videoconferencing; Regionalisation – re-shoring to localise production and minimise supply-chain disruption.