Asian Aviation Editor Matt Driskill is In Conversation with Ian Moore, the chief commercial officer of business jet provider and private aviation specialist company VistaJet. Moore has served as chief commercial officer of VistaJet since 2010 and is a director of the company’s UK subsidiary. Moore is responsible for global market expansion, commercial negotiations, sales, marketing, customer service and product delivery. Previously he worked in various roles including vice president for sales and strategy, sales manager and strategy and analysis manager for NetJets Europe, from 2002 to 2008. Moore also served as vice president for sales and marketing for the business jet subsidiary of TATA, Business Jets Pvt Ltd (BJETS), from 2008 to 2010.
In 2018, VistaJet founder Thomas Flohr launched Vista Global to consolidate his various acquisitions in the business aviation industry and was supported by a US$200 million investment from the global private equity firm Rhône Group. The holding company is headquartered at the Dubai International Financial Centre (DIFC) and handles “asset-lite services” for customers wanting guaranteed access to aircraft and dedicated aircraft using Vista Global’s leasing and trade-in solutions for business aviation. The company also services the “On Demand” market.
In June, it was reported that Vista Global was in talks to go public through a merger with a special purpose acquisition company (SPAC) that could value Vista at more than US$10 billion including. A Vista listing could benefit from rising interest for private jets amid the pandemic as the wealthy and corporate leaders continue traveling while minimising potentially risky contact with others.
In August, Vista Global reported it sold more than 8,000 new annual subscription hours, an increase of 67 percent from a year ago and 41 percent jump from 2019, the air charter company reported. Meanwhile, deposit members at Vista Global subsidiary XO jumped 82 percent, with three times as many sales in the period versus last year. Vista Global’s on-demand services grew by 67 percent year-over-year across all markets and by 55 percent compared with 2019. On-demand hours flown increased 67 percent between 2020 and 2021. By region, Middle East flight hours grew 153 percent during the period while they increased 76 percent in North America and 41 percent in Europe. North America accounts for most of the total Vista Global departures, at 71 percent.
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