AAV In Conversation with Amy Yang at Vista on Women in Aviation

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Amy Yang
Amy Yang.

Asian Aviation Editor Matt Driskill is In Conversation with Amy Yang, the marketing and partnerships director in Asia-Pacific and the Middle East for Vista, the parent company of VistaJet. She serves on the Board of Governors at the Asian Business Aviation Association. Yang is also a lecturer for the Business Aviation Executive Management certificate course at the Hong Kong University School of Professional and Continuing Education (HKU Space).

Yang has more than a decade of experience in the private jet industry on brand marketing, public relations and business development in the Asia-Pacific region. She specialises in developing campaigns that target ultra-high-net-worth individuals and other niche audiences, and has a track record of producing double-digit growth in sales returns on the back of her marketing strategies. Yang built the VistaJet brand in the Asia-Pacific region from the very beginning, facilitating the growth of the brand from a European start-up to the world’s No.1 on-demand provider of private flying.

Her role at AsBAA is to advise the association’s marketing and event initiatives, and develop its student chapter, AsBAA Discovery, for future generations of aviation professionals.

Private jet demand has soared in the years since the COVID-19 pandemic, as travelers and businesses opted for safer flying options and wealth for high net worth individuals has skyrocketed. VistaJet offers a charter service that it says eliminates the expense and burden of owning a private jet, instead using a subscription model that bills by flight hours and provides private travel to and from airports around the world in as little as 24 hours’ notice.

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For Editorial Inquiries Contact:
Editor Matt Driskill at matt.driskill@asianaviation.com
For Advertising Inquiries Contact:
Head of Sales Kay Rolland at kay.rolland@asianaviation.com

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Asian Aviation
Matthew Driskill is the Editor of Asian Aviation and is based in Cambodia. He has been an Asia-based journalist and content producer since 1990 for outlets including Reuters and the International Herald Tribune/New York Times and is a former president of the Foreign Correspondents Club of Hong Kong. He frequently appears on international broadcast outlets like CNN, Al Jazeera and the BBC and has taught journalism at Hong Kong University and the American University of Paris. Driskill has received awards from the Associated Press for Investigative Reporting and Business Writing and in 1989 was named the John J. McCloy Fellow by the Graduate School of Journalism at Columbia University in New York where he earned his Master's Degree.

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