Asian Aviation Editor Matt Driskill is In Conversation with Amy Yang, the marketing and partnerships director in Asia-Pacific and the Middle East for Vista, the parent company of VistaJet. She serves on the Board of Governors at the Asian Business Aviation Association. Yang is also a lecturer for the Business Aviation Executive Management certificate course at the Hong Kong University School of Professional and Continuing Education (HKU Space).
Yang has more than a decade of experience in the private jet industry on brand marketing, public relations and business development in the Asia-Pacific region. She specialises in developing campaigns that target ultra-high-net-worth individuals and other niche audiences, and has a track record of producing double-digit growth in sales returns on the back of her marketing strategies. Yang built the VistaJet brand in the Asia-Pacific region from the very beginning, facilitating the growth of the brand from a European start-up to the world’s No.1 on-demand provider of private flying.
Her role at AsBAA is to advise the association’s marketing and event initiatives, and develop its student chapter, AsBAA Discovery, for future generations of aviation professionals.
Private jet demand has soared in the years since the COVID-19 pandemic, as travelers and businesses opted for safer flying options and wealth for high net worth individuals has skyrocketed. VistaJet offers a charter service that it says eliminates the expense and burden of owning a private jet, instead using a subscription model that bills by flight hours and provides private travel to and from airports around the world in as little as 24 hours’ notice.
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